Course Overview

Patient-Centered Primary Care: A Disruptive Innovation in Health Care

In this presentation, the three criteria of disruptive innovations will be discussed concerning existing health services and medicines.
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2022 Annual Conference

October 28-30, 2022

Required Lessons

1 lesson with video, quiz, and evaluation

Time to Complete

49 minutes

CME Eligible*

.75 credit(s)

Detailed Course Info

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Course Description
Learning Objectives
 Course Description

What is this course about?

“Disruptive innovations” are desperately needed in health care to stave off the escalating costs, limited availability of quality primary care, and a rising burden of chronic disease. Is integrative health, as a model of personalize primary care, a disruptive innovation in health care? The Christensen Institute outlines three criteria for innovations in healthcare to be considered “disruptive” including: 1. The innovation must cure [or change the course of] disease; 2. The innovation must transform the way care is delivered; and/or 3. The trajectory toward continued disruption depends on what degree the innovation becomes incorporated into the status quo. By reviewing the existing health services research on naturopathic medicine, and applying the framework provided by the Christensen Institute, this presentation presents an evidence-based overview of how naturopathic medicine is disrupting health care. Also discussed will be how specific profession-level choices, e.g., accepting third party insurance, may lead away from disruption.

Accreditation Statement

This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of the University of California, Irvine School of Medicine and the Academy of Integrative Health & Medicine. The University of California, Irvine School of Medicine is accredited by the ACCME to provide continuing medical education for physicians. 
The University of California, Irvine School of Medicine designates this enduring material for a maximum of .75 AMA PRA Category 1 CreditsTM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. All other healthcare professionals completing this activity will be issued a certificate of participation. 
To successfully earn credit, participants must review the content, complete a quiz with a score of 75% or higher, and submit an evaluation. This course is CME-eligible ending on October 31, 2024. After this date, you will continue to have access to your purchased content, however you will no longer be able to claim CME credits for your participation in the course.

California Assembly Bill 1195 and 241

This activity is in compliance with California Assembly Bill 1195 and 241, which require CME activities with patient care components to include curriculum in the subjects of cultural and linguistic competency & implicit bias. It is the intent of AB 1195 and AB 241 to encourage physicians and surgeons, CME providers in the State of California, and the Accreditation Council for Continuing Medical Education to meet the cultural and linguistic concerns of a diverse patient population and reduce health disparities through appropriate professional development. Please see the CME website,, for AB 1195 and AB 241 resources.
For questions about CME credit, please contact us at The views and opinions expressed in this activity are those of the faculty and do not necessarily reflect the views of the University of California, Irvine School of Medicine and/or the Academy of Integrative Health & Medicine.
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 Learning Objectives

By the end of the course, learners will be able to...

  • Describe the criteria for “disruptive innovations” in health care.
  • Provide evidence supporting integrative health as a disruptive technology in health care.
  • Describe the factors that influence whether technologies become “disruptive” or “persisting”, and how these factors may impact the future of naturopathic medicine.

What's included in this course?

This course includes the following:
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  • Video Recording
  • Downloadable Audio
  • Speaker Handout(s)
  • Quiz
  • Evaluation
  • Certificate of Completion

Course Outline

Meet Your Faculty

Ryan Bradley, ND, MPH

Ryan Bradley, ND, MPH is a Senior Investigator and Director of Research at the National University of Natural Medicine in Portland, OR and an Associate Professor in the Herbert Wertheim School of Public Health and Human Longevity Sciences at the University of California, San Diego in La Jolla, CA. Dr. Bradley graduated as an ND from Bastyr University in 2003 and received his Master of Public Health in Epidemiology at the University of Washington in 2009. After completing a residency, Dr. Bradley completed 8 years of NIH-funded clinical research training, including 5 years in the Division of Cardiology at the University of Washington. He is the Program Director or Principal Investigator on 3 active NIH grants. In addition to his research and teaching activities, Dr. Bradley regularly presents on the intersection between Public Health and Complementary and Integrative Health.


Standard Process (Presenter / Author, Grants/Research Support, Advisor, Review Panel Member), Pronuvia, Inc (Grants/Research Support, Board Member, Honorarium Recipient). All disclosures were mitigated prior to the activity.

Enroll Now!

This course is self-paced with no set beginning or end date. You may complete this course on your own schedule and pace. Enrolling in and purchasing this course grants you access to its contents in perpetuity. All required course activities must be completed to earn any eligible continuing education credit(s) and obtain a certificate of completion for this course.